The management of Friesland Campina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, clarifying that the social media’ advertisement has been withdrawn.


While acknowledging the sensitivity of the social media post ‘considering the sobriety of the season,’ the organisation said it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.’


The Executive Director of  Friesland Campina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed remorse in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10, 2023, titled, ‘Apology for the Good Friday social media post by the Peak Brand’