Record producer and singer, Philip Kayode Moses, popularly known as Pheelz, has lamented that Nigerian artists are fasting losing genuine love for music.

Speaking on The Dadaboy Show hosted by media personality, Ehiz, Pheelz said Nigerian artists are now more interested in the lucrative business side of music than the art itself.

He said there is no difference between Nigerian artists, entrepreneurs, or manufacturers.

He, however, warned that marketing strategies are ephemeral as he emphasized that only good music will stand the test of time.

Pheelz said, “We [Nigerian artists] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.

“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.

“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.