Nigerian music superstar, David ‘Davido‘ Adeleke, has been featured on the FIFA World Cup Qatar 2022 Official Soundtrack released on Friday.

The singer was featured alongside American star Trinidad Cardona and Qatari sensation Aisha ahead of Friday’s final draw for the tournament.

The popular Qatar filmmaker, Ahmed Al Baker, directed the video.

The track, Hayya Hayya (Better Together) , is the first single of the multi-song FIFA World Cup Qatar 2022 Official Soundtrack.

FIFA, on it’s website, said the uplifting track draws on R&B and reggae influences and will play a central role in Friday’s final draw for the tournament.

It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artistes showcasing diverse musical genres that span the world, setting the tone for a truly global celebration.

 

 

Why Davido?

Justifying the choice of the artistes, FIFA said the idea is to “Connect with audiences worldwide through the shared passions of football and music.”

They added: “The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.

“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.”

 

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